15 August 2007An increase in ipod sales in a particular area indicates that it is tipped for the top when it comes to the property market, according to new research
Insurers have identified up-and-coming property hotspots by analysing sales of iPods, plasma screens and broadband connections.
The research by MORE TH>N also looked at the number of airmiles collected, city breaks taken and people earning over £27,000 - all indicators of Yappys (Young Affluent Professionals).
Of 35 hotspots identified, many were in traditionally upmarket London boroughs like Westminster and Kensington and Chelsea - but areas of northern cities are also becoming part of the property boom.
Kingston Quay in Glasgow, Ordsall in Salford, Everton in Liverpool, the west city centre in Newcastle-Upon-Tyne and Holbeck in Leeds are all areas tipped for the top when it comes to the property market, according to the research by MORE TH>N home insurance.
They say that the technique of tracking the concentration of young, affluent professionals can predict the areas which are about to enjoy a property boon as they become more desirable.
When an area sees increased ownership of iPods, broadband and people taking city breaks, it indicates the arrival of trendy professionals, whose presence signals the start of a healthy housing market.
And when people who earn over 27,000 a year, own iPods and plasma TVs, use broadband and SkyPlus, and take city breaks and collect Air Miles arrive, it means the area is set to become trendier and more desirable.
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